在没有明确评估需求的情况下进行的运动, 能力, 意愿是一场岌岌可危的竞选. Our professional feasibility study lays the groundwork to ensure the greatest possibility of success.
在可行性研究期间, we will identify and rank top donor prospects and potential campaign volunteers. Then we refine the case for support through face-to-face personal visits with major donor prospects and potential campaign volunteers to gain their insights on the goals and objectives of a campaign.
在这一点上, we will validate a campaign goal through visits with alumni who will be vital to campaign success while cultivating donor prospects. Our holistic approach also involves evaluating the organization’s image among its constituents and assessing gift support avail能力 and realistic achiev能力.
可行性研究是你走向成功的路线图, as we provide a summary of interviews along with a comparison of our findings with results of other, 类似的研究和活动. 然后我们揭示我们的SWOT分析(优势), 弱点, 机会, 以及未来竞选的威胁, 以及潜在的主要捐助者和有效的志愿者领袖. This culminates in recommendations for a proposed action plan, including a minimum campaign goal.
资本竞选是一项重大任务, requiring meticulous planning and an immense commitment of time and effort. 和彭宁顿合伙 & 陪伴会大大增加你成功的机会. Our expertise developed through more than 300 capital campaigns for Greek-letter organizations has yielded proven processes and methodologies for raising money.
Our role in holding all parties in the campaign accountable for completing projects on time and with incomparable quality is invaluable, as are our on-the-ground efforts to supplement the limited manpower of volunteers. Our honed focus on campaign goals and strategies to ensure your fundraising needs are met comes from a wealth of experience in dealing with as challenges as they arise – and keeping the campaign consistently positioned for success.
Our no-nonsense approach not only helps you develop your campaign plan and organizational structure, 同时也提供一线服务和结果. We help design and produce campaign promotional material; identify, 招募, and train campaign leadership; and identify top donor prospects. But the personal touch continues as we deal with your people – your prospective donors. 我们亲自征求领导和顶级捐助者的前景, 安排邀请潜在的中层捐赠者, and organize and implement a direct mail campaign for the remaining members. 方法是自上而下的，并且 让每个人都有机会给予.
Eighty percent of the dollars you raise in a campaign will typically come from just 20% of your donors. 假设1,000名校友和25%的活动参与率, this means that the bulk of your dollars will come from the top 50 contributors. Going a step further, your top 10 gifts will likely equal roughly 50% of your campaign.
With such a significant amount of your campaign funds being given by such a small number of individuals, it is critical that you identify early on those supporters who can most greatly impact the campaign. 彭宁顿 & 公司 will bring our data mining and prospect research resources to help you identify the key alumni who will maximize the results of your campaign.
"The 彭宁顿 organization was instrumental in the overwhelming success of our recent fundraising efforts. 最初的目标是700美元,000, 我们刚刚通过了1美元,200,筹集了000美元，捐款还在陆续到来. 彭宁顿's Aaron Parker was the man with the plan and boy did that plan work. 今后如有需要，我随时奉陪.
彭宁顿 met or surpassed every promised goal and continues to support our efforts as the fundraising winds down! 伟大的公司!"
Annual campaigns are a critical component of an organization’s fundraising program. 作为您开发工作的支柱, the 年度 campaign is more than just a steady flow of funding; it also secures new donors, creates regular giving habits in your consistent supporters and moves them towards greater involvement.
彭宁顿 & 公司 will help you carefully plan and execute your 年度 campaign efforts, from the development of creative themes and compelling messages to managing the schedules and timelines so that your program works in a complementary and seamless manner. Our services help you to better steward your alumni; keeping donors feeling good about your organization and the impact you are making.
A successful capital campaign or 年度 campaign will mean that gifts of all sizes will need to be processed. 彭宁顿 and 公司 can manage the collection and processing of your gifts, as well as provide reminders to donors when a recurring payment is due and recognize those who give throughout your capital campaign or 年度 campaign.
这是最重要的, but often overlooked element in any fundraising effort is the actual collection and processing of contributions. 一次又一次, we hear from prospective donors that a key reason for minimizing their support to an organization is due to lack of proper acknowledgement of their past gifts. 彭宁顿 & 公司 offers the back office support to collect and deposit contributions in a timely, 安全和可审计的方式, 减轻志愿者的负担. 我们将起草并分发确认信, as well as provide reminders to donors when a recurring or scheduled pledge payment is due.
点对点融资以简单、直接的定价完善. 彭宁顿 clients can use clutter-free admin controls to quickly set up online crowdfunding campaigns in minutes.